Project Overview
This design highlights a user journey on CareShare, a platform that connects individuals with nonprofit organizations across the U.S. which focuses and donations for the Downtown Women’s Center (DWC).
Deliverable
To boost follower engagement, the user journey is intentionally designed to spark curiosity through an interactive map, build trust with transparent organization profiles, and make connecting with nonprofits, like the Downtown Women’s Center, feel personal and rewarding.
To drive donations, the design leverages the anchoring effect with tiered giving options, reinforces impact through real photos of people served, and includes quantifiable results to help users see the tangible difference their support can make.
